Apparel Group Brand ALDO Launches 2025 Ramadan Campaign Featuring Celebrity Actress Nour Al Ghandour
Apparel Group, a leading powerhouse in the retail industry, proudly launches ALDO’s 2025 Ramadan Collection, capturing the spirit of modernity, elegance, and tradition. As a key brand under Apparel Group’s extensive portfolio, ALDO continues to resonate with the region’s youth by blending contemporary design with cultural heritage.
Launched on February 13, 2025, the collection introduces a modern floral and butterfly motif, symbolizing transformation and celebration. This opulent yet contemporary range features refined handbags and accessories for both men and women, designed to complement every Ramadan occasion – from serene iftars to lively suhoors. Prioritizing comfort and versatility, almost all footwear styles in the collection are crafted with ALDO’s signature Pillow Walk
and Flex technology.
Apparel Group’s strategic leadership in the Middle East’s retail sector is instrumental in solidifying ALDO’s position as the leading fashion footwear brand in the region. With over 261 stores across the Middle East and Asia, ALDO continues to inspire self-expression through style.
Neeraj Teckchandani, CEO of Apparel Group, stated, “At Apparel Group, we are committed to delivering exceptional experiences that resonate with our culturally diverse audience. The 2025 ALDO Ramadan Collection beautifully captured the essence of celebration while honoring tradition. We are thrilled to bring this campaign to life, inviting our customers to embrace their individuality during this Ramadan season.”
The campaign features renowned Egyptian actress Nour Al Ghandour and follows a captivating narrative of style and self-expression. The omni-channel campaign is showcased online, on ALDO’s global social media platforms, out-of-home advertisements, and in-store displays.
ALDO is also delighted to participate in the Ramadan District Festival, running from 08 March to 23 March 2025 at Jumeirah Emirates Tower Plaza. The Ramadan District Festival is a vibrant celebration of the holy month, bringing together the best of the community in a beautifully adorned Ramadan setting. Experience festive retail shopping, live cultural entertainment, family-friendly activities, and gourmet food and drink, all set in a picturesque and serene location.
The 2025 ALDO Ramadan Collection is available for purchase online and in ALDO stores across the Middle East and Asia.